Combining a survey of 1,500 British customers with a bespoke test which ranks 40 British retailers across a variety of metrics, the SHIFT On-Site Search Score assesses the difference between consumer expectations of retailers’ on-site search and the reality of their capabilities.
Building on the foundations of our 2018 State of Omnichannel Report, we spoke to 10,000 consumers to understand the demands of the modern British customer.
Sales events like Black Friday are regularly lambasted as wasteful and pointless. Is Fukubukuro the craze that can fulfil retailers’ needs and silence their critics in one fell swoop?
Omnichannel retailers must beat, and not just compete, with ecommerce pure-plays by prioritising new customer relationships online.
In our first-ever RES 100, we measure 100 of the high street’s most established omnichannel retailers across six core areas.
In recent months, there’s been much talk of retailers needing to offer an experience on the high street – but is this really at the top of the British consumer’s shopping list?
To make the biggest impact across all channels in 2019, high-street retailers must drive towards accurate inventory, as both customers and the businesses themselves will stand to gain incredible benefits from it.
Fast and free click and collect isn’t just nice to have – it’s a necessity if you want to remain competitive and keep people coming to your store.
Black Friday is once again forecast to be bigger and better than ever, and in the face of heightened online spending, high-street retailers must embrace omnichannel if they are to keep up with internet-only rivals.
Everyone hates slow websites, but retailers should hate them more than anyone else - after all, billions of pounds in revenue is being lost to poor web performance.
Amazon’s UK fashion presence is far from consolidated. Is Amazon Fashion’s Pop Up Shop Live – its first European foray into physical retail – a successful step in bridging this gap? SHIFT Magazine visited the store on its opening day to find out.
Technology is being increasingly used in wonderful ways by retail giants, yet despite Zara’s admirable efforts to raise the bar, we found there to be a difference between promise and execution.
SHIFT Magazine visited Decathlon’s flagship store in Surrey Quays, London to see how its highly publicised refurbishment aims to satisfy the demands of the modern, omnichannel consumer.
In the first of SHIFT’s Retail Experience Score reports, we look at the levels of service being offered by 40 leading fashion retailers in the UK.
Replacing staff with touchscreen technology at the point of sale hasn’t made the experience less personal for McDonald’s customers – it’s delivering better consumer value than ever before, and high-street counterparts could learn a lot from it.
As we investigate how businesses can keep their technology ecosystems as agile as possible, we explore if apps are as viable as statistics appear to show.
Data is a privilege and not a right – and it’s now time to show consumers that you’re taking their data seriously by using it to help them, much like Uniqlo does.
Despite doing a lot of things incredibly well, Mothercare isn’t enjoying the market conditions of 2018. However, it might only need to change a few things to get back on the right track.
In our first focus on businesses doing great things, we look at the huge strides being made by American department store giant Nordstrom, as it targets an online-favouring audience with its new Local retail concept.
It has the infrastructure, tools and high-street presence to pull off any new venture – and with its recent decision to sell the Tu clothing range, Argos had the opportunity to really shake up the fashion market.