Introducing SHIFT Magazine

Introducing SHIFT Magazine

We are SHIFT Magazine, and through our free articles, features and reports, we’re committed to giving valuable insight to business owners, thought leaders and industry experts.

Retail is moving and evolving faster than ever before – and this drive towards omnichannel-focused, technology-embracing progress has had a huge impact. Businesses across the spectrum, from former high-street giants to smaller, locally run companies have found themselves struggling to adapt and survive, while news reports continue to paint a bleak picture for the future of commerce as we know it.

While trading conditions may be tougher and more competitive than they used to be, the high street is not dead – quite the opposite, in fact. SHIFT Magazine is here to explore, and champion, the great work and success stories of industry innovators who are embracing and responding to change.

Written by retailers for retailers, our publication will share the exciting, progressive ways that businesses and industry experts alike are satisfying the needs of an ever-evolving and demanding modern consumer. We believe that the retail market in the UK – and beyond – has a prosperous and innovative future.

SHIFT Magazine believes in providing quality information and tools to those at the helm of UK businesses, helping them make the best decisions and allow them to navigate some of the most turbulent times in the history of British retail.

Through our articles and features, we’re committed to giving valuable insight to business owners, thought leaders and industry experts. While we believe that losses, failures and even liquidation often ought to be addressed to learn from past mistakes, we will nonetheless focus on the progression and achievements that emerge from the ambition of retailers in both the UK and around the world.

As part of our commitment to supporting retailers, we will regularly provide independent, impartial and unique reports based on bespoke research and analysis. We believe these findings will help our readers move their business forwards.

We believe in transparent discussion about everything we report on, while also supporting experts by reporting their own views in the magazine. If you’re interested in exploring the future of retail in collaboration with SHIFT Magazine, get in touch – simply send us an email to editor@shiftmagazine.com and we’d be happy to discuss a partnership.

Recent Articles

The very real problem facing British retailers that nobody is talking about

Everyone hates slow websites, but retailers should hate them more than anyone else - after all, billions of pounds in revenue is being lost to poor web performance.

Amazon Fashion’s Pop Up Shop Live sets out to influence the influencers

Amazon’s UK fashion presence is far from consolidated. Is Amazon Fashion’s Pop Up Shop Live – its first European foray into physical retail – a successful step in bridging this gap? SHIFT Magazine visited the store on its opening day to find out.

Zara Westfield: Pushing the boundaries, or putting up barriers?

Technology is being increasingly used in wonderful ways by retail giants, yet despite Zara’s admirable efforts to raise the bar, we found there to be a difference between promise and execution.

The very real problem facing British retailers that nobody is talking about

Everyone hates slow websites, but retailers should hate them more than anyone else - after all, billions of pounds in revenue is being lost to poor web performance.

Amazon Fashion’s Pop Up Shop Live sets out to influence the influencers

Amazon’s UK fashion presence is far from consolidated. Is Amazon Fashion’s Pop Up Shop Live – its first European foray into physical retail – a successful step in bridging this gap? SHIFT Magazine visited the store on its opening day to find out.

Zara Westfield: Pushing the boundaries, or putting up barriers?

Technology is being increasingly used in wonderful ways by retail giants, yet despite Zara’s admirable efforts to raise the bar, we found there to be a difference between promise and execution.

The art of the possible: Decathlon

SHIFT Magazine visited Decathlon’s flagship store in Surrey Quays, London to see how its highly publicised refurbishment aims to satisfy the demands of the modern, omnichannel consumer.

The Retail Experience Score – 2018 Fashion Analysis

In the first of SHIFT’s Retail Experience Score reports, we look at the levels of service being offered by 40 leading fashion retailers in the UK.

Why retailers cannot ignore McDonald’s’ latest innovation

Replacing staff with touchscreen technology at the point of sale hasn’t made the experience less personal for McDonald’s customers – it’s delivering better consumer value than ever before, and high-street counterparts could learn a lot from it.

Is it time to kill the retail app?

As we investigate how businesses can keep their technology ecosystems as agile as possible, we explore if apps are as viable as statistics appear to show.

Data as a service: Now’s the time to prove its value to customers

Data is a privilege and not a right – and it’s now time to show consumers that you’re taking their data seriously by using it to help them, much like Uniqlo does.

Mothercare: Where does it go from here?

Despite doing a lot of things incredibly well, Mothercare isn’t enjoying the market conditions of 2018. However, it might only need to change a few things to get back on the right track.

Free and fast click and collect: The next industry standard

Fast and free click and collect isn’t just nice to have – it’s a necessity if you want to remain competitive and keep people coming to your store.

The art of the possible: Nordstrom Local

In our first focus on businesses doing great things, we look at the huge strides being made by American department store giant Nordstrom, as it targets an online-favouring audience with its new Local retail concept.

Could Argos have dominated fashion in the UK?

It has the infrastructure, tools and high-street presence to pull off any new venture – and with its recent decision to sell the Tu clothing range, Argos had the opportunity to really shake up the fashion market.

The 2018 State of Omnichannel Retail Report

In the first SHIFT report, we focus our sights on one of the most important factors in modern retail: the omnichannel experience.