The 2018 State of Omnichannel Retail Report

The 2018 State of Omnichannel Retail Report

In the first SHIFT report, we focus our sights on one of the most important factors in modern retail: the omnichannel experience.

In the first SHIFT report − the biggest of its kind − we focus our sights on one of the most important factors in modern retail: the omnichannel experience.

We explore which aspects of omnichannel are considered to be the most important by British consumers, and we examine the correlation between the awareness of certain services and the demand for them. Our findings are then compared with the service levels offered by the top 100 omnichannel retailers.

SHIFT also spoke to consumers who never purchased goods online. Here, we discovered why they only shopped offline, and what − if anything − would convince them to change their ways. The report also looks at what level this group continued to interact with retailers online, despite never making their final purchase using an ecommerce platform.

Inside SHIFT's State of Omnichannel Retail 2018 Report.

Through our research, we also discovered:

  • Which demographic is leading consumer demand
  • The service levels offered by the top 10, 50 and 100 retailers in the UK, and how the average costs change across these performance groups
  • What can be learnt from these trends to predict future behaviour.

To download the free State of Omnichannel Retail 2018 Report and see our findings, analysis and conclusions, simply fill in the form on the report page and we'll send a digital copy your way. Alternatively, drop us a line to get hold of a free print copy courtesy of our team.

Inside SHIFT's State of Omnichannel Retail 2018 Report.

We’d also love to hear your feedback on the report, and respond to any questions you may have, particularly regarding your own efforts to create a true omnichannel experience for your customers. Simply send us an email to editor@shiftmagazine.com.

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