James Dawson

James Dawson

James is Head of Strategic Partnerships at SHIFT Commerce. For over a decade, he has helped businesses connect with each other, and specialises in understanding retailers’ technology requirements by focusing on how their businesses work, as well as the needs of their customers.

The 2018 State of Omnichannel Retail Report

In the first SHIFT report, we focus our sights on one of the most important factors in modern retail: the omnichannel experience.