James Dawson

James Dawson

James is Head of Strategic Partnerships at SHIFT Commerce. For over a decade, he has helped businesses connect with each other, and specialises in understanding retailers’ technology requirements by focusing on how their businesses work, as well as the needs of their customers.

Could Amazon make packageless returns the new norm?

Amazon's initiative to remove packaging from its returns process may be the perfect way to cut costs, but it's also a great way to respond to consumer demand for less waste – and make one big-box retailer in particular more popular at an incredibly critical time. Will packageless returns become a new retail norm?

Are high-street retailers doing enough to win new online customers?

Omnichannel retailers must beat, and not just compete, with ecommerce pure-plays by prioritising new customer relationships online.

The Retail Experience Score – 2018 Fashion Analysis

In the first of SHIFT’s Retail Experience Score reports, we look at the levels of service being offered by 40 leading fashion retailers in the UK.

Why retailers cannot ignore McDonald’s’ touchscreen innovation

Replacing staff with touchscreen technology at the point of sale hasn’t made the experience less personal for McDonald’s customers – it’s delivering better consumer value than ever before, and high-street counterparts could learn a lot from it.

The 2018 State of Omnichannel Retail Report

In the first SHIFT report, we focus our sights on one of the most important factors in modern retail: the omnichannel experience.