Matt Gardner is Editor of SHIFT Magazine, and has over ten years of experience creating content across all channels for some of the largest marketing agencies and businesses in the UK.
Data is a privilege and not a right – and it’s now time to show consumers that you’re taking their data seriously by using it to help them, much like Uniqlo does.
By Matt Gardner
Fast and free click and collect isn’t just nice to have – it’s a necessity if you want to remain competitive and keep people coming to your store.
In our first focus on businesses doing great things, we look at the huge strides being made by American department store giant Nordstrom, as it targets an online-favouring audience with its new Local retail concept.
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Our first report focuses on one of the most important factors in modern retail: the omnichannel experience.