Matt Gardner

Matt Gardner

Matt Gardner is Editor of SHIFT Magazine, and has over ten years of experience creating content across all channels for some of the largest marketing agencies and businesses in the UK.

Oxfam Superstore: Leading the charge to change charity retail

Combining the best of old and new practices, the Oxfam Superstore – based in an out-of-town park just a stone’s throw from the charity’s head office – is meeting the demands of the increasingly conscientious modern consumer, while pioneering a new and excellent concept for its sector.

The art of the possible: Puma's push for personalisation at New York flagship

With its relative underdog status in the market, Puma is going beyond simply bringing a big presence with its NYC flagship store, using every trick in the book to win new brand advocates through carefully curated, brand-related experiences.

M&S Little Shop: Pint-sized prizes that convert on a huge scale

While it’s had its fair share of negative headlines, the Little Shop offered by Marks & Spencer has a keen focus on the bottom line, basic human psychology and the brand itself – and delivers countless benefits at a crucial time.

High street banking is dying. What can retailers learn from Santander’s clever Work Café?

Banks are withdrawing from the high street at a drastic rate, driven by ever-lower demand for in-branch services. Will Santander's Work Café make physical banking relevant to a new, technologically empowered generation?

Greggs’ “adapt or die” mantra is the blueprint all businesses must follow

Greggs’ decision to reconsider its high-street presence in favour of motorway services, drive-throughs and industrial parks has helped it top £1 billion in sales for the first time. It’s time for every retailer to learn from the company’s success and seriously consider their physical strategy.

Fukubukuro: The lucky dip where everyone’s a winner

Sales events like Black Friday are regularly lambasted as wasteful and pointless. Is Fukubukuro the craze that can fulfil retailers’ needs and silence their critics in one fell swoop?

The 2019 Retail Experience Score (RES) 100

In our first-ever RES 100, we measure 100 of the high street’s most established omnichannel retailers across six core areas.

Free and fast click and collect: The next industry standard

Fast and free click and collect isn’t just nice to have – it’s a necessity if you want to remain competitive and keep people coming to your store.

Five years on, Black Friday still thrives in the UK – whether retailers like it or not

Black Friday is always forecast to be bigger and better than ever, and in the face of heightened online spending, high-street retailers must embrace omnichannel if they are to keep up with internet-only rivals.

Amazon Fashion’s Pop Up Shop Live sets out to influence the influencers

Amazon’s UK fashion presence is far from consolidated. Was Amazon Fashion’s Pop Up Shop Live – its first European foray into physical retail – a successful step in bridging this gap? SHIFT Magazine visited the store on its opening day to find out.

The art of the possible: Decathlon

SHIFT Magazine visited Decathlon’s flagship store in Surrey Quays, London to see how its highly publicised refurbishment aims to satisfy the demands of the modern, omnichannel consumer.

Data as a service: Now’s the time to prove its value to customers

Data is a privilege and not a right – and it’s now time to show consumers that you’re taking their data seriously by using it to help them, much like Uniqlo does.

The art of the possible: Nordstrom Local

In our first focus on businesses doing great things, we look at the huge strides being made by American department store giant Nordstrom, as it targets an online-favouring audience with its new Local retail concept.

Introducing SHIFT Magazine

We are SHIFT Magazine, and through our free articles, features and reports, we’re committed to giving valuable insight to business owners, thought leaders and industry experts.