Peter Gould

Peter Gould

Peter is the Retail Director at SHIFT Commerce, and has directed and consulted on retail and marketing strategies across some of the most competitive sectors in the UK and overseas. He matches creativity with the latest technology and thinking, keeping his partners ahead of the competition.

The SHIFT On-Site Search Score: How retailers are hiding their products from customers

Combining a survey of 1,500 British customers with a bespoke test which ranks 40 British retailers across a variety of metrics, the SHIFT On-Site Search Score assesses the difference between consumer expectations of retailers’ on-site search and the reality of their capabilities.

How can you offer an in-store experience if you can’t deliver the basics?

In recent months, there’s been much talk of retailers needing to offer an experience on the high street – but is this really at the top of the British consumer’s shopping list?

Zara Westfield: Pushing the boundaries, or putting up barriers?

Technology is being increasingly used in wonderful ways by retail giants, yet despite Zara’s admirable efforts to raise the bar, we found there to be a difference between promise and execution.

Mothercare: Where does it go from here?

Despite doing a lot of things incredibly well, Mothercare had a bad start to 2018. However, it might only need to change a few things to get back on the right track.