Combining a survey of 1,500 British customers with a bespoke test which ranks 40 British retailers across a variety of metrics, the SHIFT On-Site Search Score assesses the difference between consumer expectations of retailers’ on-site search and the reality of their capabilities.
In recent months, there’s been much talk of retailers needing to offer an experience on the high street – but is this really at the top of the British consumer’s shopping list?
Technology is being increasingly used in wonderful ways by retail giants, yet despite Zara’s admirable efforts to raise the bar, we found there to be a difference between promise and execution.
Despite doing a lot of things incredibly well, Mothercare isn’t enjoying the market conditions of 2018. However, it might only need to change a few things to get back on the right track.