Peter Gould

Peter Gould

Peter is the Retail Director at SHIFT Commerce, and has directed and consulted on retail and marketing strategies across some of the most competitive sectors in the UK and overseas. He matches creativity with the latest technology and thinking, keeping his partners ahead of the competition.

Zara Westfield: Pushing the boundaries, or putting up barriers?

Technology is being increasingly used in wonderful ways by retail giants, yet despite Zara’s admirable efforts to raise the bar, we found there to be a difference between promise and execution.

Mothercare: Where does it go from here?

Despite doing a lot of things incredibly well, Mothercare isn’t enjoying the market conditions of 2018. However, it might only need to change a few things to get back on the right track.