RES - 2018 Fashion Analysis

SHIFT’s Retail Experience Score (RES) calculates how well an omnichannel business provides services to its customers. It is based on a bespoke algorithm which, utilising SHIFT’s own findings regarding consumer demand, numerically analyses the quality of services fashion retailers offer.

RES - 2018 Fashion Analysis

The RES acts as a barometer for current performance and shows how certain investments can transform a low service level into a market-leading proposition.

By The Numbers

64/100

The highest score in the RES

Only one company scores more than 50/100 in our report

4 days

Average standard delivery time

Standard delivery among our 40 retailers stands at £3.53

45%

Retailers with store stock check

89% of these could only give an estimate

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RES - 2018 Fashion Analysis

The RES acts as a barometer for current performance and shows how certain investments can transform a low service level into a market-leading proposition.

What you can expect from this report

Six core criteria

Six core criteria

As well as calculating and ranking the final RES numbers, we also take an in-depth look into six areas of omnichannel retail: standard delivery, returns store stock check, click and collect, next-day delivery and same-day delivery.
A low average

A low average

The average RES for the brands analysed is just 29, indicating there’s a lot of ground for the whole industry to make up if it’s to meet the standards of service that are available to consumers from other retailers.
Brighter futures

Brighter futures

SHIFT’s RES breaks down the key factors to future success in fashion and demonstrates how businesses can edge closer to that perfect score of 100, vastly improving their standing against competitors.