Six core criteria
As well as calculating and ranking the final RES numbers, we also take an in-depth look into six areas of omnichannel retail: standard delivery, returns store stock check, click and collect, next-day delivery and same-day delivery.
A low average
The average RES for the brands analysed is just 29, indicating there’s a lot of ground for the whole industry to make up if it’s to meet the standards of service that are available to consumers from other retailers.
SHIFT’s RES breaks down the key factors to future success in fashion and demonstrates how businesses can edge closer to that perfect score of 100, vastly improving their standing against competitors.