The State of Marketplaces Report

SHIFT’s State of Marketplaces Report explores over 40 global marketplaces across a diverse range of international markets. It provides businesses with a detailed analysis of these opportunities across the world, giving businesses the information they need to make an informed decision about why, how and where they can embrace this crucial ecommerce model.

The State of Marketplaces Report

What becomes immediately clear from our research is that the growth of ecommerce is directly linked to marketplaces. No source of information shows anything other than sustained and often dramatic growth for these platforms – and this is only predicted to continue, possibly exponentially.

By The Numbers

$1.66 trillion

worth of merchandise

sold by the top 100 global marketplaces in 2018

57%

of all global online spending

runs through the largest 100 marketplaces

One billion

users

across the world’s three largest marketplaces

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The State of Marketplaces Report

What becomes immediately clear from our research is that the growth of ecommerce is directly linked to marketplaces. No source of information shows anything other than sustained and often dramatic growth for these platforms – and this is only predicted to continue, possibly exponentially.

What to expect from this report

All major markets explored

All major markets explored

The State of Marketplaces Report digs down into the major markets of the world, exploring opportunities available to brands in Europe, North America, Asia-Pacific and emerging ecommerce markets including Africa, Latin America, Russia and Turkey.
40 marketplaces investigated

40 marketplaces investigated

From dominant market forces like Amazon, Taobao and eBay through to up-and-coming opportunities from specialists like Spartoo, Houzz and Pinduoduo, our report shows you over 40 exciting selling platforms around the globe.
Best-practice insights

Best-practice insights

Our report explores the changing relationship between brands and marketplaces, before assessing those all-important strategies for success for those looking to seize these incredible opportunities. We also look at the potential pitfalls brands may face when moving onto this ecommerce model.